A seasoned media professional in the advertising industry spanning over 19 years. Kelvin has vast
experience across various business operations having worked within a full-service agency (FCB Cape
Town 2004-2007), within a media independent (Dentsu: Vizeum 2007-2018), TV/Video player
Multichoice: DStv Media Sales (2018-2022), and most recently Radio/Audio Leader, Primedia
Broadcasting (2022 – ).
Starting his media career at FCB Cape Town, Kelvin first got a taste for the love of media strategy
working on the Premium Brandy segment (Distell) and the Financial Services Category (Coronation Fund
Managers).
He later moved on to be one of the founding members of Vizeum South Africa (launched in September
2007) and later became the Group Managing Director (2016-2018) whilst collecting numerous awards
along the way: Small Agency of the Year (MOST Awards), Media Agency of the Year (Financial Mail:
2018), MOST Award for Rising Star (2017) to name but a few. Vizeum was highlighted by RECMA as the
media agency with the highest business growth for 2017. He was also instrumental in some key pitch
wins for the agency, some key ones being Spur Group, BMW South Africa, Telkom, Virgin Money, and
ABinBev.
Moving onto DStv Media Sales during the latter part of 2018, Kelvin took on the helm of Head of Media
Intelligence where he was instrumental in the positioning of TV (Total Video) and ecosystem planning.
He joined Primedia Broadcasting last year November taking on the position as Chief Intelligence Officer
where he is continuing his journey in total ecosystem planning driven by key audience insights assisting
both the Audio and Primedia Studios (Video) business.
Passionate in delivering media solutions, driving the upskilling across the various departments, and on a
quest for continuous improvement.
