This is the premier industry event that brings together broadcasters,
content publishers, media buyers, audience measurers, and advertisers for a forward-looking showcase of broadcast media content and audiences, as well as their monetisation via advertising.
Key Themes And Topics
Through a mixture of innovative presentations, executive sessions, group discussions and country updates, key themes and topics for this summit will include:
✔ Partnerships Between Content Owner, Publishers and Advertisers: Fostering collaborations that align advertisers and broadcasters/ content publishers’ commercial goals
✔ Trends and Viewer Preferences: Determining what and how content resonates with audiences and the evolving viewer behaviour patterns
✔ Audience Data and Measurement: Leveraging analytics for effective and verifiable user data and attendant monetisation
✔ Audience Engagement Strategies: Exploring innovative, culturally attuned approaches to capturing attention, building loyalty, and turning viewers into participants.
Content Showcases, Previews and Demos
