About The Summit
The Advertising & Audiences Summit – Africa 2025 is the premier industry event that brings together broadcasters, content publishers, media buyers, audience measurers and advertisers for a forward-looking showcase of broadcast media content and audiences and the monetisation thereof via advertising.
The industry summit will combine three important elements of the modern media landscape:
- Showcase Content
- Showcasing all forms of content that media houses/organisations plan to produce and distribute in short order, including new TV programming shows, streaming content, digital productions, podcasts, and other formats and creative assets.
- Audience Currencies
- Evaluating viewer/user data, consumption patterns, demographic insights, and behavioural analytics to understand who watches what, when, and how they engage with content across different platforms.
- Advertising Opportunities
- Uncover, present and showcase advertising opportunities available to brands, from traditional commercial spots to innovative formats like integrated marketing, branded content, and cross-platform campaigns.
