Through a mixture of innovative presentations, executive sessions, group discussions and country updates, key themes and topics for this summit will include:
Partnerships Between Content Owner, Publishers and Advertisers:
Fostering collaborations that align advertisers and broadcasters/ content publishers’ commercial goals
Trends and Viewer Preferences: Determining what and how content resonates with audiences and the evolving viewer behaviour patterns
Audience Data and Measurement:
Leveraging analytics for effective and verifiable user data and attendant monetisation
Audience Engagement Strategies: Exploring innovative, culturally attuned approaches to capturing attention, building loyalty, and turning viewers into participants.
