10:00
Arrivals, Registrations And Networking
10:30
Conveners' Remarks And Announcements
10:45
Discussion: How Is Market-place Africa Ready To Deal With AI And Blockchain Innovation
11:45
Discussion: Trends In Media Consumption And Impact On Ad Sales And Revenues For Content Publishers
13:45
Discussion: Driving Advance Advertising Commitments – Offering Media Buyers Early Access To Premium Ad Spots In Highly Anticipated Programming
14:45
Discussion: Capturing, Processing And Evidencing “time-spent” Audience Data To Attract And Sustain Advertisers' Confidence
15:45
Closing Remarks And Wrap Up
09:00
Arrival, Welcome And Registration
09:30
Conveners' Remarks And Announcements
10:00
Presentation: Immersive Storytelling For Enhancement Of Brand Visibility And Consumer Trust
10:30
Discussion: Strengthening Advertising Regulation In The Digital Media Environment In Africa
11:30
Discussion: Understanding And Taking Advantage Of The CTV/OTT Advertising Opportunities
13:30
Discussion: Audience Volume vs Engagement – Understanding Who Was Listening/Watching, For How Long, And How Often
14:30
Discussion: Cross-platform Engagement: How To Expand Content Reach And Increase Revenue Opportunities
15:30
Closing Remarks And Wrap Up
16:00
End of Day Two And Close Of Event
