08:30
Arrivals, Registrations And Networking
08:45
Conveners' Remarks And Announcements
09:00
Keynote: AI, Blockchain, And Machine Learning Tech For Audience Identification, Targeting And Monetisation
09:30
Discussion: How Is Market-place Africa Ready To Deal With AI And Blockchain Innovation
10:30
Presentation: Updates On Ad Spending Forecasts In African Markets
11:00
Discussion: Trends In Media Consumption And Impact On Ad Sales And Revenues For Content Publishers
13:00
Presentation: New Ads Monetisation Plans And Strategies In The AI-imbued Digital Ecosystem
13:30
Discussion: Driving Advance Advertising Commitments – Offering Media Buyers Early Access To Premium Ad Spots In Highly Anticipated Programming
14:30
Presentation: Setting Up Trusted And Reliable Systems That Resolves Challenges Present In African Market Spaces
15:00
Discussion: Capturing, Processing And Evidencing “time-spent” Audience Data To Attract And Sustain Advertisers' Confidence
16:00
Closing Remarks And Wrap Up
09:00
Arrival, Welcome And Registration
09:30
Conveners' Remarks And Announcements
10:00
Presentation: Immersive Storytelling For Enhancement Of Brand Visibility And Consumer Trust
10:30
Discussion: Strengthening Advertising Regulation In The Digital Media Environment In Africa
11:30
Discussion: Understanding And Taking Advantage Of The CTV/OTT Advertising Opportunities
13:30
Presentation: Understanding Multi-media Metrics For Audience Measurement Data
14:00
Discussion: Audience Volume vs Engagement – Understanding Who Was Listening/Watching, For How Long, And How Often
15:00
Presentation: New Tools And Techniques Driving Media Successful Audience Engagements
15:30
Discussion: Cross-platform Engagement: How To Expand Content Reach And Increase Revenue Opportunities
16:30
Closing Remarks And Wrap Up
16:45
End of Day Two And Close Of Event
